Anti-advertising

Anti-advertising is an aesthetic, political, and conceptual strategy that operates as a direct critique of the systems of symbolic control exercised by the cultural industry, marketing, and mass communication. This line of work takes shape as an artistic exercise in visual reappropriation, sabotage of dominant messages, and the creation of iconic dissent.

Using the same languages and supports as traditional advertising - posters, screens, branded objects, and urban furniture - this series subverts the original discourse to create fissures in the logic of consumption. The works are fast, mobile, ephemeral interventions, but they are also forceful: they seek to introduce noise into the visual codes of the contemporary city.